A place of not knowing
We fear uncertainty when we are unsure about our best course of action. All too often, the more uncertain we are, the more we avoid action and adopt a strategy of becoming very good at not being very bad, and aiming at being robust where we are, and fundamental shock occurs from an inability to react quickly enough to the unexpected.
How did you go bankrupt? Gradually, then suddenly…”
The Sun Also Rises. Ernest Hemingway
We all build walls around us, as organisations and individuals, to protect us from uncertainty., but the nature of change means they will always be breached. Our task is to be ready for when it does.
That means venturing outside the walls.
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