Working for the Work

https://doorstepproductions.com

I listened to an interview yesterday morning with singers and actors who with work having dried up overnight under Covid-19 restrictions are taking their work, literally, to people's front doors. There was a quote, which I didn't get verbatim, but was along the lines of "This is what we do, it's what we love. We don't want to retrain, we want to work. If that means taking our work to people's doorsteps, even though its less money, it's what we'll do"

I found myself deeply impressed and very humbled by it. Government's logical, linear solution to the problem has been to encourage people to retrain - with one ad notoriously suggesting a ballet dancer retrain in cyber security. Two very different messages. The first in pursuit of purpose, the second in search of a convenient solution to a social problem.

I can't help feeling there's a valuable lesson, and an example here for all of us.

Big data doesn't do purpose, or other intangibles on anything other than a …