What is your Stance?

One of the challenges we face in these uncertain times is that we have nowhere to hide. It used to be the case that we could hide behind the marketing literature, the company brand, or, at a push, pricing. 

Now it's different. Topics are being brought into play that requires us to have an opinion that belongs to us, not one we've borrowed from the company. Whether it is diversity, climate change or something more local, our stance differentiates us from automation.

The dictionary defines stance as "the way in which someone stands, especially when deliberately adopted (as in cricket, golf, and other sports); a person's posture". 

The metaphor is appropriate. We may have been given an expensive company bat and even had lots of time in the training nets, but nobody else will deal with the ball coming our way. 

Developing a stance requires work and commitment. It is an attitude, not a strategy. It defines our boundaries and those areas we are not prepared to compromise on for the sake of an e…