We are craftspeople at heart.

Craft is hugely inefficient. Perhaps that’s where its power comes from.

Craft derives from a sense of purpose. Simply put, what we produce is part of us, and a part of the signature that identifies us, where we've been and where we're headed. 

One of the defining characteristics of a craftsperson, like an artist, is that they are never really satisfied. They are always looking to do better. 

I see it in developers, start ups, and in what peple do outside of their routine jobs.

Good enough, a specification, and compliance is not language they use.

Beauty is. Creation is. Contribution is.

I think we are entering, if not already in, a time where we need to understand our own craft , own it and develop it. To identify what matters to us, that which brings us satisfaction and even joy, and which makes a positive difference to those around us. Something human.

The alternative - to do as we are instructed, to produce to a specification, to accept good enough as  the signature on our work is to put …