Two Sorts of Ambition

Photo by Marcel Knupfer on Unsplash

I like challenger brands. There's something about the feistiness, the unreasonable effort, and the effort to engage people with an idea that matters beyond the bottom line which is is refreshing, exciting and worthy of attention.

It feels like a relationship. There is something visceral about it when volumes are small, there are lots of small mistakes and things are not yet slick and polished.

I love it when people put in the hard yards to qualify. It takes years to qualify as a professional - as a doctor, a vet, a lawyer, a teacher, and for most incurs a significant chunk of debt. That's commitment.

I admire performance sport, but there is a point where we cannot run, jump, swim any faster or higher, or increase our batting average.

At that point, we are qualified. We have won the right to recognition.

The thing is, what happens then? For a very few, the success continues, and they move from being a qualified success to an unqualified one. Stars.

What abo…