The Purpose Platform

We crave certainty - it's one of the fundamental, hard wired features of the brain. The only real choice we have is to be clear about that on which we wish to be certain.

As organisations have grown over the last few generations, both neceesity and experience has moved us away from community, family and beliefs as the focus of our certainty to the workplace. A secure job, a secure pension and a good credit rating has become the focus of our certainty. Yet......

This has been eroding quietly in the background for some time. For the most part, it has suited us - experts and lay people alike - to regard what has really been signal, as "noise" - anomalies that will correct themselves. It remains like this, until signal will no longer be denied, and a "black swan" event occurs - most recently, BREXIT.

Both research and experience demonstrate that people vote based on feelings rather than logic, and that those feelings will be generated by that which repels them most. Yet despite this, campain…