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The power of small numbers.
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The power of small numbers.

Richard Merrick's avatar
Richard Merrick
Nov 13, 2014
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Outside the Walls
Outside the Walls
The power of small numbers.
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There is a real challenge for those of us who are in a services business (and the reality of course, is that we are all in a services business to a greater or lesser degree). It is this; we can now make more contacts, reach more people, and be more visible than at any time in history, but it is extraordinarily difficult to build relationships with more than around 150. The number is pretty solid, and the 5 min video here shows an extract from Robin Dunbar talking about it.

[youtube=http://youtu.be/ppLFce5uZ3I]

I think that creates both opportunity and challenge. Try this exercise for a day. For every email, text, or other communication you get or send, give it an AQ, an Authenticity quotient from 1-10.

1 signifies little or no sense of connection, whilst 10 is total understanding and empathy – a real and deep sense of connection.

At the end of the day, consider how much of your time has been wasted on contacts with little depth, who you will not remember, and who will not remember you.

You…

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