The Genre Challenge

We are brought up to fit in. To be able to encapsulate what we do in the time it takes to go up in that proverbial elevator in the unlikely chance to person who wants to listen to you is in it with you and is not losing the will to live. To have a resume with neat tags such as "cost accountant" or "business development". All this at a time when the world of work is melting and reforming. We are encouraged to categorise ourselves perfectly for a world that no longer exists.

I'm currently writing a book and one of the things on the the "to do" list of the people who are supporting me is to decide its genre. The most obvious and easy to explain category, if I search it gives me three billion - billion - responses. The one I want to go with, which feels more like what I'm doing, is more obscure and generates a mere three million responses. Which one to go for? Small fish, big pond, lots of people fishing, or bigger fish, smaller pond with more dedicated fishers?

In the end, for me the answe…