Stuff that Matters

When things are chugging along in a satisfactory manner I think we get lulled into a mindset that the baseline will take care of itself, and we can find ways to just increase it. A tweak here, some social media there, a pinch more efficiency. It's really easy to do, and I've not been immune. It works in the right circumstances.

Those circumstances have gone, and it feels a little like the morning after the night before. As we contemplate the wreckage after the party we've had, we might want to give up some of things we've been doing without thought to the consequences, and one of them is the way we've used business models.

The challenge I see with business models is how we use them. Lots of good work goes in from very bright people until we have something beautifully polished that we stand back and admire whilst the investors applaud. Precise expectations are set.

In the current reality however, they pose a number of potential problems:

1. They paint a wonderful picture of the future based o…