Signal to Noise

In physics, the SNR - signal to noise ratio is the basically the power of signal (the information we want) divided by the power of noise (the information we don't want).

In our business and personal lives, maybe the same principle applies. And therein lies a challenge.

The signal we look for - things that are meaningful to us - the art, relationships, meaning and the contribution we can make, amongst many others, is pretty much a constant. when we have clarity of purpose, when we are loved, we don't go round saying I need more of it. These things are not consumables.

On the other hand, the noise in amongst which we look for signal has increased exponentially. The ability to communicate , social media, advertising, a drive to consume, and spam in all it's forms has changed our signal to noise rations out of all proportion in the last twenty years. When we don't understand that, we can lose signal altogether in trying to deal with the noise.

But there's an upside. Without noise, we wouldn't…