Outside the Walls

Outside the Walls

Reflections 15th March

Process as Herd Behaviour.......

Richard Merrick's avatar
Richard Merrick
Mar 15, 2026
∙ Paid

Whatever our stance on geopolitics, AI, the jobs market, or what is happening in our particular sector, we will find plenty of evidence to support our view. Very little of it will be objective, and a great deal of it will have involved some form of social proof that strengthens our conviction. Whether we think the world is collapsing or standing on the brink of a new dawn, we can find the company and the evidence to reassure us that we are right.

Going with the herd is easy when we are under pressure. We can take refuge in the idea that we are doing the same as everybody else, so we cannot be entirely wrong. The protection of the herd is reassuring, if illusory.

Sometimes, though, we need to do the hard work of withdrawing to a quiet place, and as dispassionately as we can, observe what is actually happening, and reorient ourselves.

I wrote last week about the challenges we face when we allow process to become the point. I think process is a herd activity, and understanding why tells us …

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