Reflections, 11th January.

Strategy for Frogs.

I think, perhaps, that in many ways we’re all frogs; it’s just the nature of the water that we’re sitting in that is different.

For some, the bubbling that’s going on around them is driven by their concern for making the money they’ve already got work in order that they don’t have to. For others, it’s the drive to make money that they don’t need, because that’s what they think they’re supposed to do. And for others? It’s a matter of staying afloat, and for far too many, just plain survival.

For companies, and increasingly for countries and those who lead them, it’s about recognising that what they’re doing is not sustainable, and doubling down to try to bend to their will what will not be bent, even as they know, deep down, that it is futile over the medium, let alone the long term.

I wrote last week about the idea of frog soup, or more accurately, not becoming frog soup. About being aware enough of the changing temperature of the water in order to jump while we can. That needs us to …