What we can't measure matters as much as what we can.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc97c8065-64b8-4045-b425-55c61e0f185a_819x1023.jpeg)
Sometimes ideas follow me around like a stray puppy, barking for attention and demanding to be fed. At the moment, the puppy's name is measurement, our obsession with it, and more particularly, what we measure . Because what we measure determines what gets done and if we measure the wrong things, then we end up doing the wrong things.
I think measurement is addictive; so addictive in fact that we end up paying more attention to the process and recording of data and less to what it is we are measuring.
Consider businesses. Here's a screen shot of how Government do it.
Keep reading with a 7-day free trial
Subscribe to Outside the Walls to keep reading this post and get 7 days of free access to the full post archives.