What we can't measure matters as much as what we can.

Photo by Owen Beard on Unsplash

Sometimes ideas follow me around like a stray puppy, barking for attention and demanding to be fed. At the moment, the puppy's name is measurement, our obsession with it, and more particularly, what we measure . Because what we measure determines what gets done and if we measure the wrong things, then we end up doing the wrong things.

I think measurement is addictive; so addictive in fact that we end up paying more attention to the process and recording of data and less to what it is we are measuring.

Consider businesses. Here's a screen shot of how Government do it.