We have been living life at an increasingly frenetic pace. The demands on our attention is enormous.
We need a hand, and that hand is the label,
Just as Steve Jobs wardrobe was famously limited - mostly T Shirts, all black in order to avoid having to make a frivilous decision, so we adopt a similar policy.
On the outside, it's what we wear, what we drive, where we're seen.
The difference in effective functionality is minimal. In London, the difference in "transport performance" between a Ferarri, a Skoda, a motorbike, a pushbike and the Tube is minimal.
Different levels of ego supported by different levels of expensive marketing, the cost of different pressures on the planet. Differences in retained happiness?; marginal at best.
On the outside, it's about how we label what is around us.
People. Organisations, "others". Views formed from limited first hand experienced and framed by media with an agenda, capitalising (in every sense) our busyness and hunger for consumption with very little att…
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