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Outside the Walls
Growth vs. Impact

Growth vs. Impact

Richard Merrick's avatar
Richard Merrick
Nov 11, 2014
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Outside the Walls
Outside the Walls
Growth vs. Impact
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A quick twenty minutes scanning LinkedIn blogs reveals a number of commonalities.

  • Many blogs shout a sales message related to the business of the person posting it without reference to the needs of the likely target.

  • Very few ask the challenging questions that are far more valuable than contextless statements.

  • Like traditional marketing, they seek to generate a dissatisfaction that will create a need, rather than a connection.

What if we made some different assumptions?

  • That right now, quality of connection is more important than growth?

  • That generosity of contribution is more important than selling?

  • That asking is more important than telling?

The connection economy is changing everything, and here are some thoughts that I’ll cover in the following weeks, based on research and discussion.

  • Growth beyond a certain point is a sea anchor that can hold us back.

  • That the future belongs to small teams, not organisations.

  • That the best businesses employ less than 150 people, and that any business with m…

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