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Gradually, then Suddenly
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Gradually, then Suddenly

Richard Merrick's avatar
Richard Merrick
Oct 01, 2019
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Outside the Walls
Outside the Walls
Gradually, then Suddenly
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“How did you go bankrupt?
Two ways. Gradually, then Suddenly.”

Ernest Hemingway. The Sun Also Rises

Any of us who have been involved in a failed venture will identify with this. Things happen at the edges, small at first. They happen in several areas, still small, but becoming slightly bigger and more numerous. None big enough to be a crisis in their own right, because we have other things, "noisier" issues to attend to.

Promises and assurances from partners and suppliers (particularly Banks, as they position you as carrion) suddenly evaporate.

Then, we have a “Suddenly” moment. Obvious in retrospect, but almost sneaky in the moment.

The lesson, once learned, is obvious. It isn't the noise that will kill the project, it's the quiet insidious intrusion of calculated self interest. For those with practice, it's part of the game. For those new to it, a surprise.

The same is true for most areas; Business, Politics, Careers. The signals are there long before the event eventually manifests.

What's …

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