From Prepack to Craft

Last week, I wrote about the idea of originising - becoming ourselves in an age when we feel under pressure to be someone else. 

Some great responses to that idea and other discussions with clients since then, got me thinking about what we do as we become ourselves - how do we contribute and find our way in the world that brings us both fulfilment and a living?

A big subject, but here's where this last week took me. It was catalysed by, of all things, CoronaVirus, and in particular the variety of reactions to it.

We find ourselves living in a prepack age. We are always on, busy with making a living or worrying about what else is happening whilst we're doing that.

We cope with the load through prepacks. Prepacked problems, prepacked solutions and prepacked opinions. In much the same way as we can feel pressured to fit in through what we do, we can feel pressured to fit in through how we think.

We absorb the opinions of "experts" we have not met and who understand little of our lives or circ…