Degrees of digital separation

Whenever we get a new tool we tend to over use it. We're excited by the possibilities, enjoy the novelty, and want to explore its potential.

I think we're at that point with our relationship with algorithms. The danger is that when we overstretch, the damage we cause to a relationship moves beyond the digital into the Human. Small issues get magnified.

I had occasion today to cancel a gym membership with a large international chain whose membership management is outsourced to another large international chain, so I already have two degrees of separation.

I had a query, so chose to call rather than engage with a cumbersome web site, and got through to the usual number roulette. Unusually, all their operators were very busy, but a I was assured I would have to wait no more than 2 mins 19 seconds. Not a few minutes - 2 mins 19 seconds. I was then subjected to a recording of other ways to contact them. I now had apparently 19 seconds to wait. Three degrees of separation.

I then got through to…