Curiosity

I find it interesting that in times of such rapid change, there is far more promotion of "solutions" than there is of questions.

Many, if not most, solutions are backward facing. Approaches that have solved a previous problem. for someone else, at a different point in time, in different circumstances.

Of course, they have value - but at best they take us to the middle of the pack. The ubiquitous "expertise" that makes almost every large organisation a clone of its large competitors.

Every business, every person, and every perspective within it is unique, capable of offering unique value to clients. Why would we homogenise it? It has the seeds of real success for those companies who have the confidence and the speed to leverage it.

There's a great concept within psychology called "path dependence". Quite simply, it's about the way we create unconscious shortcuts to save time and effort. A little (no, a lot) like driving the same way to a client every time, It works, but the journey tells u…