Competition vs Creation.

Image: Huffington Post

There's a line in Joi Ito's book "Whiplash" that resonates for me:

"Competition just isn't interesting anymore"

I think he's right. At a time when we can create unique offerings that resonate with our uniqueness, regarding ourselves as being in competition means we're trying to persuade somebody to buy our version of a product or service already in existence. or in other words, on the route to being a commodity.

When we have high levels of fixed assets, or legacy technology, or shareholders to support,  we often have little choice other than to have a competitive mindset, but when product and service lifecycles are vanishingly short at the same time as creation has never been easier, it's an increasingly risky place to be. And a choice (albeit a tough one)

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