Coming Home to Roost?
It is sobering to think of the conversations going on in Boardrooms right now. Caught between an incontrovertible IPCC report, on the one hand, credible approaches from those like RethinkX on the other, and under the unforgiving gaze of Extinction Rebellion, Greta Thunberg, and increasingly, the rest of us.
I can imagine all aspects of the Kübler Ross cycle appearing like the horsemen of the apocalypse. Denial of the problem, Anger and Blame. Negotiation as they point to the greenwash statements done by agencies. Depression as they realise this means them and Acceptance of the problem because they cannot deny it. Schadenfreude will be rife.
None of that matters because now is not the time for reparations, no matter how egregious some of the actions may have been. Reparations will not cure the problem - behaviours will.
In the end, the problem belongs to all of us. We buy what the corporates sell, from cheap air travel to fast fashion to automobiles, all of whom have paid little more than…
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