Beyond Complicated

image: National Geographic.

It used to be, only a few years ago, that "best practice" was seen as a cure all. Find an approach, develop a case study, market it and watch the money roll in. Develop once, sell lots. Nice.

It was never true of course, it was just that then, when things were less connected the flaws didn't show up quite to quickly, and not until after the invoice had been paid.

Now, it's different. Best Practice still has a place, but only in those areas where the situation is pretty static. Where the rules are clear. Legislation helps.

There are excellent fees to be generated selling best practice in accounting, or GDPR, or Health and Safety. Anywhere where the rules and the boundaries are man made and clear. The challenges will go from simple to complicated and will have a common feature:

The problem can be analysed by experts, a solution applied. and that solution will work until somebody changes the rules. When they do, more analysis and a new best practice. Episodic chang…