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Awareness

Richard Merrick's avatar
Richard Merrick
May 28, 2019
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Awareness
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It's been twenty years since the U.S. Army coined the term VUCA to describe the challenging environment we found ourselves in the post Cold War period.

And if we thought it was VUCA then, what do we think it is now?

Yet, most of the people I talk to seem to regard it with detachment, rather as they might drive by an accident that's happened to somebody else, or environmental change. As though somehow, it affects other people, not them.

Other people's jobs will be automated, not theirs. The conditions enabling populism are caused by other people. Shame about the bees.

They hang on grimly to the edge of the cliff, even as the cliff edge crumbles.

The shame of this is we're not doomed, and if we understand what's happening around us we can do something about it. Buy an electric car, eat less, get involved.

The opportunity to make a difference is huge, even if seemingly scary.

If you don't like change, you're going to like irrelevance a whole lot less.

U.S Army Gen. Eric Shineseki

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