Artisans market differently.

dreadnought-tiles.co.uk

We've been brought up to an orthodoxy of business practice. Everything from business models to accounting to HR and Leadership. All in the pursuit of scale, success and the IPO on the horizon.

There is another way.

I live in an old house in a great location with wonderful views. The price of that joy compared to a new build is directly related to what makes it beautiful. It costs to heat it, the thermal efficiency is not great, and bits fall off now and again. Right now, I'm having the roof worked on. It involves many peculiarities, including handmade roof tiles (Staffordshire Blues).

Finding someone to do it has been an interesting experience. At one end of the scale, well marketed volume builders with strong project management skills and prices to match. At the other end, jobbing builders whose quality is difficult to determine in advance, and with whom scheduling everything from a quotation to a schedule is fraught with difficulty.

In amongst them though are arti…