Artisans, Scale and the Goldilocks Community.

One of the benefits of being part of a very large network is that you can see lots of opportunities and get lots of data. One of the disadvantages is that without huge communication budgets, we're invisible to 99% of it. It's easy to get frustrated and even depressed - all those people we could serve, and we're lost in plain sight. Swamped by all those others apparently offering much the same as us on the surface, even though we know we have something special.

One of the benefits of being part of a very large supply chain is that we can be part of large volumes of transactions. One of the disadvantages is that we are very disposable and replaceable.

The common factor here is the way we present ourselves. We have over time come to present ourselves and our services in neat, definable, terms rather like machine parts in an online catalogue. Waiting to be chosen. Hoping that the person we're talking to doesn't scroll down the page to "people who liked this also liked this" to find a slight…