Outside the Walls

Outside the Walls

A Thought for the Weekend

Strategy is changing.

Richard Merrick's avatar
Richard Merrick
Oct 10, 2025
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Photo by Hassan Pasha on Unsplash

Today has been one of those days when two blog posts collide in my mail to create insight:

Only Dead Fish
Fish Food 664: The Future of Strategists and Planners
This week’s provocation: Three frameworks for understanding the future role of strategists in the age of AI…
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2 months ago · 3 likes · Neil Perkin
Strategy in Praxis
The (second) one on decision-making
Friends…
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2 months ago · 4 likes · 1 comment · JP Castlin

A Summary

Strategy is shifting from control to navigation. As

Neil Perkin
notes, the real question is no longer whether AI will take over strategy, but how we redefine human value within it. Machines can optimise, but they cannot imagine. The strategist’s work—whether in an organisation or one’s own life—now lies in orchestrating meaning: combining data, context and narrative into something coherent and human.

JP Castlin
reaches the same conclusion from a different direction. His idea of dynamic uncertainty recognises that knowledge and unpredictability evolve together. Each new insight can either narrow or widen what we do not know. The world is not static but alive, changing shape with every step we take.

Together, these views suggest that the future of strategy—personal as much as professional—depends less on prediction and more on awareness. Plans become provisional, loops of lear…

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