A Boxing Day Reflection

On my mind.

If one thing has characterised the last five years here in the U.K. it has been an addiction to “push”. Hustle.

Dissemble. Lobby. Pursue growth through any and all means possible. The tools of propaganda – simple, emotionally laden messages designed to leverage fear. Take Back Control. Get Brexit Done. Get Boosted Now. No dialogue. Push.

The push culture has found its way into most of what we do, from business to charities. From “promotions” to “pity pleas.” "Nudge" units in Government. And whilst social media does contain little springs of clear thought it is more often dominated by a torrent of push that makes it more akin to an open sewer. Not a good place to seek guidance or support in a time of transition.

There is of course a limit to the powers of push. We become inured to it, and as ever more hyperbole is used, our indifference to it increases. Like the story of the little boy who cried “Wolf,” the intent of those making the noise becomes ever clearer, their reputation…