Gene Therapy for Business?

I wrote recently about business life cycles and our unwillingness to accept them - in particular the death end of them. We get really attached to current success, or even just acceptability, and look to defend it. We resist ideas that might upset the balance, or indicate radical change as anomalies, when in reality they offer huge opportunity.

There is a great article just published by BCG. It argues, cogently, that there is no such thing as "Corporate DNA". Businesses don't just evolve naturally, they need confident action. They cite businesses like GE, Siemens and Apple who have forced change in their business, abandoning obsolescing business models before they became a liability. They anticipated (but had probably not identified) the likes of Lenovo, which in 30 years has gone from a $25,000 start up in a Guard House, to a $39 billion business operating in 60 countries in 30 years.The article emphasises the inevitability of increased volatility as technology continues to have it's w…